That geist post explains powco in a way that does not sell powco's benefits, nor does it instruct users on how to effectively use powco nor why they should consider its offering. On the pow.co home page there is the global boostpow game, but there are a growing number of other beneficial apps on powco. These apps have the potential to serve a wider section of the bitcoin players, and each feature stands on its own merits and can be more effectively marketed thus.
The Chat on Bitcoin or "Discord/Slack on Bitcoin" is a rather compelling feature and you can link people directly to it without them knowing anything about hash puzzles or boostpow. You can see people in there discussing other projects already who don't even know how to boost. With some polish the Chat on Bitcoin feature is very compelling but we have to sell it to people using the language of marketing and sales… BENEFITS. Sell people on what they get and why moving here from slack or discord will improve their lives or businesses.
Same goes for the live meeting room, which uniquely offers free video conferencing with built-in recording! That feature is being used by people who do not even understand boostpow at all but can benefit materially by switching from zoom, etc. It's our job to discover what motivates the customer and sell them the key benefits they desire that our product can provide.
Lastly, new people shouldn't be taught how to boost at first, since the primary use of the pow.co main feed is observing costly signals rather than producing them. NEW PEOPLE START OUT IN READ-ONLY MODE on the main feed. That is natural and appropriate, and they should be encouraged to feel good when they practice reading and internalizing the costly signals being produced by the network. If it is difficult to understand and create boost work at first, even better.
Newcomers can benefit most be reading, watching, thinking, and discussing the top ideas, as well as by using some of our other collaborative tools like chat, meet, and 1hour, etc. One must develop an operative understanding of the value of boost pow before the mind becomes ready to consider spending satoshis producing any sort of signal.