Thoughts on pow.co and super users
1craigmason wrote an article asking the question 'who is the ideal pow.co super user?' I will attempt to answer this question and posit some ways to attract these people.
In my opinion, the ideal pow.co super user falls into two distinct, but overlapping categories:
- People who want to consume and share good information
- Entrepreneurs
However, this is specific to people who will go on https://pow.co and interact with the site's controls. I believe these people will emerge naturally as the site fulfills a unique value proposition for them. The issue is somewhat recursive, like a chicken-and-egg problem: people need to go on pow.co to become super users, but they won't go until it fulfills the value proposition.
The reality is that the super users already exist - they just don't know that they are super users yet. Thus, the question becomes how can pow.co offer a unique value proposition for super users and entrepreneurs?
The value of money is the other people. The value of information is also the other people
As has been discussed recently in daily meetings, pow.co is both a repository for information and a feed of boosted rankings. I propose that we find more ways to allow people to dump large amounts of content and data onto the site, to be ranked by super users. Overwhelming amounts of data on-site each day gives even more significance to the rankings. It also creates a demand for power users, people who will expend costly signals to rank the information.
The team has prioritized this in the past: currently pow.co allows for posts from Twetch, Club Relay, Twitter etc to all be rendered on-site.
However, this is expensive to do, as new components need to be written or previous ones added to in order to create a new format, ie. SLictionary definitions. The team has proven highly competent in rapidly implementing new formats, but if one of these services were to fail then it would be for naught.
Aside: it is a cool idea that a service could die and yet all of its content is archived and ranked on pow.co
I do not know what the correct design paradigm is for this, but I hope to spark the discussion. My initial proposition is some kind of generic card that can hold any type of content and render with header, body, and footer, as well as a way to bulk-dump URLs.
Further thoughts
If the site has an overwhelming amount of data on a daily basis, then the challenge and fun comes from finding creative ways to display and contextualize it. This allows for new strange and beautiful ways of communicating and interacting. We have already seen this occur on the site countless times in an emergent way and I think this will be very attractive to casual users.
Lastly, such a large amount of data disappearing after 24hrs presents a glaring problem. Solutions have been proposed to this and I hope this post will contribute to the discussion and eventual implementation.