Memes are shorthand reality. Meme wars are a battle for the minds of the populace, where the ultimate goal is to herd people into belief silos where their understanding of our shared present can be destroyed and rebuilt in the meme-general's chosen image
Once a grunt's reality has been broken, they can be remade in the image needed to execute the meme-army's goals. These can be as minor as selling a toy or product, or as huge as the complete destruction of a political institution or system...
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1BmBuBf5jH6LUc2BzRTrEePKVctf4dMTpg VerifiedUsually meme generals are tech leaders and politicians. They change the psyches of whole nations with a flag, a red book, or even simply a fake vision of an abundant future. Anything the broken can be made to worship is usable in a meme war.
Meme generals can be identified easily if you know what to look for.
1: They make very few memes, but those memes are powerful
2: They have an army who build on their memes
3: They make promises, then don't deliver
4: Their army ignores their non-delivery
Meme generals aren't necessarily evil, they simply recognise the power of memes in war.
Being able to see a meme general for what they are means you can avoid their mind silos and remain independent - being independent doesn't mean you cannot support them
The most important thing to know is that once you are in a mind silo, it's very hard to escape. You must recognise the meme that put you under the meme-general's spell and learn the full truth of its message.
Doing this gives you the independence of choice