You don't have to be.
You have to find creative ways to meet the deeper desires people have, which they are currently meeting with shitty solutions.
Wishing they had different desires won't do it.
Connect their preferences with your product.
You don't have to be.
You have to find creative ways to meet the deeper desires people have, which they are currently meeting with shitty solutions.
Wishing they had different desires won't do it.
Connect their preferences with your product.
You've got to create something that results in a better outcome when they act on their subj. self interest, not just tell them, "Change your preferences".
That's why this shit's so hard
Appeal to current preferences and lead to better habits.
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