We are building a quantum internet. For a time it will need a layer of protection. From not the least, abuse of Brands/entities with followings.
What are other aspects to Branding, apart from a work incentive to gain a following for abuse (monetize)?
Not all branding is about consumerism, not that brands are the same.
In addition, many of the brands that contribute most to society are improving their purpose to help solve the situation.