Does the quantum internet want to be adopted by the widest possible audience? Is there a strategy behind it to captivate an audience interested in system changes?
These and other questions can be resolved through a brand strategy.
Does the quantum internet want to be adopted by the widest possible audience? Is there a strategy behind it to captivate an audience interested in system changes?
These and other questions can be resolved through a brand strategy.
A strategy appealing to ambition to control is misguided.
With dangers analogous to nuclear power steps must be taken to ensure safety. Reaching people & captivation is embedded.
We need to learn what parts of branding are worth saving.
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