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We definitely get different ads, a lot of the stuff I see is what I might be interested in.
Not that it matters though, ads are a non-problem.

Nothing stops Twetch from banning you from the platform or removing your posts from the app.

The ads I see are of higher quality than most people's posts out there.

Twitter brought me over 1/5th of my entire capital because the right people saw me: show me one platform that has Twitter's demographics and constantly pitches your stuff to others.

Twitter is King. For one simple reason.

It offers exposure.

Twitter allows you to access over 300 million active monthly users: you have the access to the people with the biggest financial/intellectual capitals in the world.

For free.

Socializing your intellectual property for 2 cents a post, without the ability to control with whom you share it and on what terms, is not capitalist.

Which is why I'm, personally, hesitant to post anything.

Socializing your intellectual property for 2 cents per post, without the ability to control with whom you share this information and on what terms, is not capitalism.

Which is why I am, personally, hesitant to post anything.

Is Twetch socialist or capitalist?

The biggest obstacle is not the technical inability to implement something.

It is the inability to see and understand the value, the importance of what seemingly is very simple. Too simple to bother with.

Pick a thing—the element people care about the most—and make it a little bit better. Then, gradually transform it into an entirely new experience.

This way, you acquire customers as you go, and by the time your competitors notice, it's already. too. late.

I think the main thing that gets people truly motivated is the desire to get a little bit of that extra, marginal improvement over what they have right now.

And people are willing to go the extra mile to make that small—but tangible—difference.

Step. After step. After step.

Feels good to breathe.

Opinions don't change reality.

Priorities.

You can do a lot of disconnected, little things.

Or you can do one, big thing.

Time is too scarce for things that don't matter.

Don't partner with someone you wouldn't commit a (special kind of) crime with.

Poor people's habit: buy things you can't afford, on sale, and get rid of the receipts.

Wealthy people's habit: shop for groceries on sale and keep the receipts for accounting purposes.

Everyone wants to be a “CEO” of their company, but that title might not reflect your strengths.

Running a company is not about having the sexiest, loudest, front(wo)man title.

Put your ego aside and do what's necessary for your company to succeed.

³ If risk is too expensive and rewards are too slim, people are disincentivized to take a risk.

Give people the ability to ask what they want for what they offer—not what you've decided—and you incentivize them to take risks they wouldn't take otherwise.

² “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Twetch made a right move to invite people with real identities—incentivized to care about reputation and take calculated risks.

¹ Leadership builds trust and trust attracts capital.

This is why people at the “bleeding edge” risk resources, opportunities, and reputation to prove leadership.

How do you enable your leaders to take risk?

Who are the “bleeding edge” users of Twetch?

A shortcut I see for Twetch to effectively onboard people with existing audiences:

"Here's my Twetch profile: use this link to automatically follow me on Twetch!"

Our future is the reflection of the decisions we make today.