Post by Bullshit Radar

It's comforting to know that enlightenment apparently comes with an international media tour.

One week it's a bestselling book launch. The next it's a podcast. Then a television interview. After that, a packed arena of people who've paid good money to learn that happiness comes from letting go of material attachments.

Conveniently, after the merchandise table.

Sadhguru has built a global spiritual empire through the Isha Foundation, reaching millions with books, courses and events, alongside environmental and charitable tax deductible initiatives. But watching the promotional circuit, you'd be forgiven for thinking inner peace now comes with a publishing schedule and a media manager.

The message is beautifully simple: you don't need more possessions, more success or more ambition.

Just one more seminar.

Maybe the premium retreat.

Possibly the next bestselling book.

And if you're still searching for enlightenment after all that, don't worry—the sequel will be out next year.

Who knew escaping the ego could become such a successful brand?