Post by Roots

Lately, we have YouTuber who reacts to other people work and upload it as their own. Usually it ends up the YouTuber who reacts the video gets the most views as they are more famous. Technically, that's stealing efforts of others in a nutshell. The "reactors" do not need to put the same amount of effort in editing, formulating scripts and speaking to achieve a far better outcome of the original creator. That's very disempowering for every small creators.

That's pretty much the same for music. Nowadays, the law of DMCA is a lose-lose situation for the music industry and the user. The process is so troublesome, that people rather choose to not listen to the artist music to avoid lawsuits. That's a lose for everybody.

One could argue that, it is the result of famous YouTuber reacting that makes the small creator famous. Sure… how about we have another alternative that are much favourable for everybody and start giving equal opportunities for people.

Through Blockchain we can solve these issues, we can start having royalties for video and start charging people who reuse our video instantaneously, cheap and scale. We can start customizing our payment models that caters to the needs of musician… whether it's pay per use, ownership use, or subscription.