A company can only succeed if they solve a problem that customers agree is a problem.
They have to feel the problem. The more the better.
If you have to first convince them they have a problem before you sell a solution, you're gonna have a bad time.
*Unless you're a government, backed by a monopoly on violence. Then you can create the problem, and steal money for them to fund the solution which creates a new problem, for which you take more money for more solutions which create more problems...
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