I've heard @Jack talk about a restaurant analogy where there is a big queue at one restaurant and none at another...
You've all heard it I'm sure but @Jack should consider that analogy when the people who go to the other restaurant because they've heard great things about it, they order and don't get what they thought they were ordering (or get fuck all) and fuck off back to the original restaurant because they at least know they will get what they ordered..
Fortune cookies wisdom