1. **What level / context?** (Undergrad essay, grad thesis, book chapter, op-ed, competition piece?)
2. **How long?** (This changes how many case studies you can afford.)
3. **Do you want it descriptive** (*"this is how it works"*) **or normative** (*"this is wrong and here's what to do"*)?
4. Any **particular domain** you want at the center — finance, advertising, Big Tech, crypto, AI?