On a smaller scale, we are seeing a resurgence in the 'analogue' 

A good example of that would be something like record players and collecting records, or the Gameboy that anduril just released that has people driving the prices of old gameboy games up

People don't want to see an ad everytime they want to play a game, or wait 2 hours to download the latest update. They want to pop in the cartridge and play the damn game.